Become a Lottery Retailer

Make more profit and expand your customer base by becoming a Virginia Lottery Retailer. To learn more choose from the following options:

• Apply online via DocuSign
• Traditional Lottery Application (print and complete)
• Questions? Contact a Lottery representative
• Keno: Become an Entertainment Destination retailer

Retailer Accessibility Program

The Retailer Accessibility Program began January 1, 2011. This new program will further assist our retailers in making certain their facilities meet the needs of all lottery players. Find out more by choosing from the options below:

• Retailer Accessibility Program Overview
• Retailer Accessibility Guidelines

Retailer Center Forms & Documents

• Retailer Electronic Funds Transfer Form (EFT)
• Personal Data Form
• Traditional Retailer Contract

Retailer News

• March Playbook
• April Playbook
• May Playbook

Retailer Incentives

• Enhanced Selling Bonus

Become a Lottery Affiliate Partner

Earn commission by promoting our new online way to play the Virginia Lottery to your customers. To learn more, please visit:

• Affiliate Partner Program Overview

Reference Guides

• Click here to view the 2021 Retailer Forum
• Q&A Recap
• Retailer Manual
• Gemini Touch Reference Guide
• Flex Reference Guide