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Overview
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Commissions
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Contact Us
The Virginia Lottery launched an online platform on July 1, 2020, that allows adults in Virginia to play Lottery games online. A key growth strategy is new player acquisition, and that’s where the Affiliate Program comes in. The Virginia Lottery Affiliate Program will pay commission to Affiliate partners who send new players our way.
Earn Revenue as an Affiliate Partner
Promote, Refer, Earn!
- Promote the ability to purchase Virginia Lottery games online
- Refer new players
- Earn Commission
Program Highlights
New revenue stream
No cost or fees to be an Affiliate.
Marketing Materials Provided
We’ll provide custom advertising creative, affiliate specific promotions and collaborate with you on where, when and how to promote.
Ongoing support
You’ll have an Affiliate Program Manager to help ensure success and a web portal to monitor your performance and earnings.
Click the Commissions tab to see how much you can earn!
There are three ways to earn commission; choose which one works best for you.
1. Tiered Revenue Share*
The Revenue Share option has several tiers that are based on First-Time Depositors (FTDs). First-Time Depositors are players who are coming to valottery.com and depositing money for the first time. The more players you refer that register and make a first-time deposit, the higher percentage of revenue share you earn.
| FTDs Referred Each Month | Revenue Share Commission % |
| Up to 9 FTDs | 15% Revenue Share |
| 10-19 FTDs | 17.5% Revenue Share |
| 20-49 FTDs | 20 % Revenue Share |
| 50 or More FTDs | 25% Revenue Share |
Fixed 25% Revenue Share
- If an Affiliate refers 50 or more FTDs for three consecutive months, or average 50 or more FTDs over three consecutive months, then they will be moved to a Fixed 25% Revenue Share.
- If an Affiliate working under a Fixed 25% Revenue Share is unable to refer a minimum of 50 or more FTDs per month over three consecutive months, they will be moved to the Default Tiered Revenue Share.
2. CPA (Cost Per Acquisition)**
The CPA (Cost Per Acquisition) option** will pay $85 for every new player you refer.
3. Hybrid***
The Hybrid option*** gives you the ability to earn revenue share and a CPA payment.
- $50 CPA + 10% Revenue Share
Register now to get started
*Partners who choose the Revenue Share or Hyrbid options earn revenue for each new player referred for five years. Revenue share is calculated from the Net Gaming Revenue+ that Affiliate-acquired players will generate.
**Partners who choose the CPA or Hybrid options earn a flat commission payment for every new player they refer that makes a minimum $10 deposit and $10 play (wager).
***Partners who choose the Hybrid option earn revenue for reach new player referred for or five years. Revenue Share is calculated from the Net Gaming Revenue that Affiliate-acquired players will generate. In addition they will also earn a flat commission of $50 for every new player they refer that makes a minimum $10 deposit and $10 play (wager)
+ Net Gaming Revenue here refers to the total monthly amount wagered by Affiliate Acquired Players generated less prizes, bonuses, chargebacks and credits.
Overview
The Virginia Lottery launched an online platform on July 1, 2020, that allows adults in Virginia to play Lottery games online. A key growth strategy is new player acquisition, and that’s where the Affiliate Program comes in. The Virginia Lottery Affiliate Program will pay commission to Affiliate partners who send new players our way.
Earn Revenue as an Affiliate Partner
Promote, Refer, Earn!
- Promote the ability to purchase Virginia Lottery games online
- Refer new players
- Earn Commission
Program Highlights
New revenue stream
No cost or fees to be an Affiliate.
Marketing Materials Provided
We’ll provide custom advertising creative, affiliate specific promotions and collaborate with you on where, when and how to promote.
Ongoing support
You’ll have an Affiliate Program Manager to help ensure success and a web portal to monitor your performance and earnings.
Click the Commissions tab to see how much you can earn!
Commissions
There are three ways to earn commission; choose which one works best for you.
1. Tiered Revenue Share*
The Revenue Share option has several tiers that are based on First-Time Depositors (FTDs). First-Time Depositors are players who are coming to valottery.com and depositing money for the first time. The more players you refer that register and make a first-time deposit, the higher percentage of revenue share you earn.
| FTDs Referred Each Month | Revenue Share Commission % |
| Up to 9 FTDs | 15% Revenue Share |
| 10-19 FTDs | 17.5% Revenue Share |
| 20-49 FTDs | 20 % Revenue Share |
| 50 or More FTDs | 25% Revenue Share |
Fixed 25% Revenue Share
- If an Affiliate refers 50 or more FTDs for three consecutive months, or average 50 or more FTDs over three consecutive months, then they will be moved to a Fixed 25% Revenue Share.
- If an Affiliate working under a Fixed 25% Revenue Share is unable to refer a minimum of 50 or more FTDs per month over three consecutive months, they will be moved to the Default Tiered Revenue Share.
2. CPA (Cost Per Acquisition)**
The CPA (Cost Per Acquisition) option** will pay $85 for every new player you refer.
3. Hybrid***
The Hybrid option*** gives you the ability to earn revenue share and a CPA payment.
- $50 CPA + 10% Revenue Share
Register now to get started
*Partners who choose the Revenue Share or Hyrbid options earn revenue for each new player referred for five years. Revenue share is calculated from the Net Gaming Revenue+ that Affiliate-acquired players will generate.
**Partners who choose the CPA or Hybrid options earn a flat commission payment for every new player they refer that makes a minimum $10 deposit and $10 play (wager).
***Partners who choose the Hybrid option earn revenue for reach new player referred for or five years. Revenue Share is calculated from the Net Gaming Revenue that Affiliate-acquired players will generate. In addition they will also earn a flat commission of $50 for every new player they refer that makes a minimum $10 deposit and $10 play (wager)
+ Net Gaming Revenue here refers to the total monthly amount wagered by Affiliate Acquired Players generated less prizes, bonuses, chargebacks and credits.